For many, Generation P is the most important film to come out of Russia in 20 years. Adapted from the iconic bestseller by Victor Pelevin, “Generation P” is a rude, fantastic, epic, funny, timely dispatch about Moscow in the ’90s - ground zero for money, fashion, glamour, sex, terror and the brand driven logic which ended the Soviet Union and 75 years of Communism.
The story follows poet-turned-copywriter Babylen Tatarsky as he journeys across the nascent landscape of 90s brand crazed, advertising in Russia and the shadowy Cult of Ishtar, whose acolytes control all parts of the media. Along the way, we meet digital politicians, Chechen gangsters, billionaires, anarchists, advertising gurus, digital politicians, Che Guevara and a chauffeur with a marked resemblance to Vladimir Putin, who is elected president of Russia…. A riddle, a farce, a romance about the ecstasy of disintegration in Moscow / obscene joke about the end of the world.
WHAT THE CRITICS ARE SAYING:
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"…Generation P" delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul.”
-THE NEW YORK TIMES
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“…a keyhole into the future of the entire world.”
-TIMEOUT NEW YORK
#1 Critics’ Pick / TIMEOUT London & NY
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“...two ferociously entertaining hours… "Generation P" is a journey to the rotten, violent, media/ power center of a country whose struggle to define its identity is corroded into a sinister advertising campaign.”
-INDIEWIRE
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“A magnificent, surreal social satire…"
-HUFFINGTON POST
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“…an alternate - not necessarily inaccurate - history of the Putin moment.”
-VILLAGE VOICE
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“Acid and advertising, gangsters and ganja… a brilliantly dangerous film about Moscow in the 1990s”
-WEST END EXTRA
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"Virtuoso… A rare example of a Russian indie film…”
-VARIETY
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